AGM marks credit union trends for 2014
Published on April 24, 2014 by Lacey
How will changing demographics impact the future of credit unions? How can credit unions use big data to better understand the needs of its members? Credit Union Central of Alberta addressed questions like these at its Apr. 9-11 AGM, Trends Impacting Credit Unions in 2014 and Beyond.
With seven breakout sessions and three keynote presentations, 280 people gathered at the Delta Edmonton South for an informative two-day event.
“What struck me was the depth of knowledge that our speakers brought to the conference,” says Kim Hamill, communications and events advisor with Alberta Central.
Speakers included Patricia Daley, a Deloitte partner who spoke about payments innovation at a breakout session, Dr. Lisa Kramer, a behavioural finance expert who presented a session called Mind Over Money, and Tod Maffin, digital marketing expert and author.
Tod’s breakout session, called 20/20 Vision: The Future of Business in 2020, Big Data for Credit Unions clarified common misunderstandings around big data. The president of engageQ Digital Inc. also shed light on how big data can be used for optimal strategies like discovering what financial products will save low-income members money.
“I think it’s pretty typical of our conferences that the conversation goes back to the co-operative difference — how can we work together to make these changes and learn from each other,” Kim says.
“A lot of our feedback was around that: Credit union members really want to have opportunities to share ideas as a system, and that is something we’re really going to focus on in future years — how to enable those conversations.”
Alberta Central gave out a set of visually-rich trend cards during the AGM that individuals could take back to their companies.
The AGM also marked celebrations for the credit union system. The Credit Union Deposit Guarantee Corporation of Alberta, a regulatory body in the province, celebrated its 40th anniversary at the event, and Servus Credut Union was named credit union of the year at the annual performance excellence awards.
“This award represents the dedication and hard work of our employees and how they’ve done a great job of making a difference in our communities,” said Garth Warner, president and CEO of Servus Credut Union, in a statement.
Writer: Patricia Marcoccia
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